While working with a client on a product demonstration course, they mentioned sending a “coming soon” type of email to the intended audience for the training to start to generate some excitement about the new product they will be using to create their essential report.
I mentioned using a brief video to accomplish the same purpose. It will get more views than reading a lengthy email and the music and colors will make it more fun and exciting so they will anticipate the launch of the new tool. The client agreed to let me mock up a quick sample.
I chose PowToon because they have quick and easy templates to start with. In less than 30 minutes, I had the full promo video ready to share. With only a couple tweaks, the video was approved. I continue to get emails about how well the video was received. Some departments have even signed up for accounts of their own! 🙂
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